Mulberry

THE CLIENT

For Mulberry, a company specializing in crafting exquisite fresh food boards, our collaboration centered around developing a visual identity that mirrors the freshness and creativity of their offerings. Through a thoughtful logo and branding strategy, we sought to encapsulate Mulberry’s dedication to quality, freshness, and culinary innovation.

Logo and Branding

The logo design for Mulberry is inspired by the essence of fresh, high-quality ingredients and the artistry of food arrangement. It combines natural motifs with a modern, clean typography to reflect both the organic nature of their products and the sophistication of their presentation. This logo serves as the cornerstone of Mulberry’s brand identity, symbolizing their commitment to excellence and the joy of sharing good food.

THE RESULT

• Cohesive Brand Identity: The new logo and branding elements have established a strong visual identity for Mulberry, distinguishing it in the marketplace and making it instantly recognizable to its audience.
• Enhanced Market Presence: By aligning their visual identity with their mission and values, Mulberry has been able to strengthen its position in the market as a purveyor of high-quality, artisanal food boards.
• Increased Customer Engagement: The visual branding strategy has resonated well with both existing and potential customers, fostering greater engagement and enthusiasm for Mulberry’s products.